About


AboutHello! I’m Paula Diaco–book and writing coach, and creative writing teacher for entrepreneurs

But I started, some years ago, as a microbiologist, thinking that I would be a bench scientist, but interestingly, it wasn’t until I started working in science that words, language, and writing tapped me on the shoulder, and I listened.

And now, many years of experience later? I show solo entrepreneurs how to remove the fear and drudgery of writing marketing and business copy and content from the daily to-do lists so they can increase their visibility and extend their marketing reach. My clients want to write more content and full-length books.

I do that through workshops, trainings, and retreats, teaching word-wary business owners how to craft content that speaks to their perfect client. In addition, I’m working on two novels for children. And in general, I love language, words, and the creative process.

You know what else? People love to read stories and I think they belong in a company’s content: web pages, blog posts, and online articles. Why? Storytelling directs the lives of people day in and day out, and is a rich and interesting way to tell people what you do, who you are, and what you stand for.

You’ve heard this about storytelling, and you want to test it out, research it a bit, and maybe tell some stories–rich, factual, compelling stories–of your own.

But how?

Let me tell you more of my story.

I started writing stories as soon as I learned how to read simple words and sentences so I could play with words like my journalist father and short story-writing mother did.

Right after I graduated from college (with that degree in Microbiology, and graduate coursework in Microbiology and Molecular Biology), I began my writing career. Career as in I-got-paid-for-my-work career. I published my first magazine article. And then another, and many more beyond that.

Writing was fun, and I started to look for other ways to use my talents. I wrote technical documents (See? That degree in Microbiology was useful after all.), and composed business narratives when I transitioned from scientist to technical and business writer working in corporate communications.

As a freelance writer, I edited textbooks and a variety of educational materials, and wrote a textbook and a variety of educational materials. I wrote for national trade and special interest magazines, and daily newspapers in Philadelphia and New Jersey.

When the internet proved to be a powerful marketing tool, I wrote blog posts for a business I run with my husband, along with newsletters and sales letters.

That love of words developed in childhood followed me throughout my life as a business owner, filtered through my degree. And today, I offer you my expertise, coaching you out of writers block and into storytelling and best writing and editing practices for your marketing communications: short and long bios, blog posts, articles, white papers, books and more.

So, you see? My degree in microbiology is an interesting artifact of my life. You, too, want to show up online as the interesting human you are.

Contact me and we’ll discuss ways you can use storytelling techniques to market your business. We’ll start with a discussion about you and your company, what’s stopping you from writing content, and out of that, we can make a plan.

  I’m ready to start storytelling!  

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