by Paula | Sep 24, 2018 | Grammar & Text
Editing: You may wonder what value it brings to your writing. In a word: tons. This post explains the reasons why editing makes you a better writer. Good writing, no, great writing is the result of great editing. When you work with an editor, even if that editor is...
by Paula | May 21, 2018 | Content & Copy
Do you consider yourself a creative person but are plagued by negativity? I will tell you that you are, in fact, creative simply because you’re human. But while you may be creative, you may have also experienced fear around the creative process. You may have...
by Paula | Jan 22, 2018 | Content & Copy
We call ourselves writers, but every so often (or quite often?) we find ourselves not so in love with having to write. We know we should if we want to get our books done and our blog posts written . . . but what we want is to make writing easier. And then later comes...
by Paula | Nov 14, 2017 | Storytelling How To
You can talk about how important it is to write content and copy, easy-to-read web pages, and even books, and some of us do that. But what does all of this stuff around storytelling and marketing communications and story branding have to do with that? Meaning and...
by Paula | Oct 31, 2017 | Platform Building
Platform is your ability to sell books because people know who you are. Your “audience” may have supported you in other ways (purchased your programs, attended your presentations), but what’s important to know is that they know you. If it’s a first book you’re...
