by Paula | Nov 20, 2016 | Uncategorized
When writing a constant stream of blog posts and other content gets you down, ask yourself if your systems are working. What, you don’t have a system? That could be the reason why the daily grind of writing is the problem. Why you lack topics to write about? A...
by Paula | Oct 9, 2016 | Grammar & Text
Mrs. Kingsbury, who taught 4th grade English, was a great teacher. Patient, and kind, she wanted her students to understand homonyms. She listed commonly used homonyms on a bulletin board as a visual reference guide for the class. Looking at that board for a full...
by Paula | Oct 7, 2016 | Content & Copy
Mining stories from your life is one of the best ways to find fodder for your content. Rich, conflict-ridden stories are often the best. In a writing exercise I do in my Biz Strategy Workshops, the participants get a chance to write to a prompt. They mine their memory...
by Paula | Aug 29, 2016 | Content & Copy
Because poetry is so spare in terms of the number of words used, it makes you use language in ways you may have never used them before. It shifts your expectations about how words and language can be used. Specific nouns and glorious verbs punctuated by the occasional...
by Paula | Aug 9, 2016 | Content & Copy
Sometimes, writing is hard. Often times it is, and like other creative pursuits, it’s a quiet process that turns into a Flow experience. It’s like the times when writing flows out of you like a river running downstream. Without having to think, the words arrive,...