by | Jan 3, 2017 | Content & Copy
For many entrepreneurs, the thought of authorship makes them excited. And for good reason. The title of author carries weight in the business world, opens doors to unique and valuable opportunities, and encourages people to listen to what you have to say with a bit...
by Paula | Oct 7, 2016 | Content & Copy
Mining stories from your life is one of the best ways to find fodder for your content. Rich, conflict-ridden stories are often the best. In a writing exercise I do in my Biz Strategy Workshops, the participants get a chance to write to a prompt. They mine their memory...
by Paula | Aug 29, 2016 | Content & Copy
Because poetry is so spare in terms of the number of words used, it makes you use language in ways you may have never used them before. It shifts your expectations about how words and language can be used. Specific nouns and glorious verbs punctuated by the occasional...
by Paula | Aug 9, 2016 | Content & Copy
Sometimes, writing is hard. Often times it is, and like other creative pursuits, it’s a quiet process that turns into a Flow experience. It’s like the times when writing flows out of you like a river running downstream. Without having to think, the words arrive,...
by Paula | May 19, 2016 | Content & Copy
Recently, a colleague and I talked about writing content. She understands the value of adding new blog posts, fresh content, on her website, but, but, but . . . she hesitated and then she said: “I’d love to learn more about how to plan blog content out –...
by Paula | May 16, 2016 | Content & Copy
Developing a Writing Practice Writing practice . . . Some entrepreneurs come to this activity with zeal and happiness. Others among us would rather not have to write at all, but the truth is that the online world of business contains a lot of language...
