by Paula | Mar 13, 2022 | Platform Building
Books: we love to read them! But why write them? Books serve different purposes, so it should not come as a surprise that different books serve different purposes for their authors. For the creative writer, writing a book is an artistic outlet. Politicians write books...
by Paula | Sep 10, 2020 | Platform Building
So, you want to publish a book. Are you prepared to promote yourself before it’s even published? Writers often tell me they hate to stand in the spotlight. Their favorite place is at the computer, alone, writing their book. But how do you sell your book if no one,...
by Paula | Oct 31, 2017 | Platform Building
Platform is your ability to sell books because people know who you are. Your “audience” may have supported you in other ways (purchased your programs, attended your presentations), but what’s important to know is that they know you. If it’s a first book you’re...
