by Paula | Nov 14, 2017 | Storytelling How To
You can talk about how important it is to write content and copy, easy-to-read web pages, and even books, and some of us do that. But what does all of this stuff around storytelling and marketing communications and story branding have to do with that? Meaning and...
by Paula | Aug 9, 2016 | Storytelling How To
When people ask me how they can market their business to success, I tell them to tell a story Market your business and arouse emotion Why? Stories arouse emotion, grab your attention. And they move you to action. Combined they are all very useful activities when you...
by Paula | Jul 16, 2016 | Storytelling How To, Uncategorized
Let’s do a writing exercise called “let’s get more clients.” It’ll be fun, and I hope, informative. Take a deep breath, sit back, and relax. I want you to have some mental space to read the question and then answer it honestly because your answer is...
by Paula | Jun 22, 2016 | Storytelling How To
Think again about your signature story and how you can use it to demonstrate your skills and expertise. How you make them a part of your business. From a practical standpoint, don’t you want to be immersing yourself daily in the one or two things that you absolutely...
by Paula | Jun 21, 2016 | People Stories, Storytelling How To
Who are you? I mean, WHO are you? What do you do that you love and have incorporated it into what you offer as an entrepreneur? Perhaps it’s part of your signature story. A few months ago, I was prepping for a local speaking gig. I was asked to make the...
by Paula | Jan 30, 2016 | Content & Copy, Storytelling How To
When people ask me how they can improve their marketing copy, I tell them to write stories that are remarkable, fascinating, and powerful. Start with your own story, I say, about how you helped your client, why you started your company, and when it became obvious that...
