Systems help your creativity

When writing a constant stream of blog posts and other content gets you down, ask yourself if your systems are working. What, you don’t have a system? That could be the reason why the daily grind of writing is the problem. Why you lack topics to write about? A...

Share Your Business Story

When my clients ask me how they should describe what they do through content writing (blog posts and web pages, for instance) I tell them to tell a business story. Stories arouse people’s emotions (and there’s plenty of scientific data that shows what chemicals...